Simple. Easy. Direct. Fast
The Rebbe’s words in the 28 Nissan sicha reverberated strongly in the Jewish world. Many revolutionary ideas came up, like public fasts and mass prayers at the Kosel, and were proposed to the Rebbe. The Rebbe responded by clarifying that nothing out of the ordinary was necessary, “just” to increase in Torah study and meticulous observance of Mitzvos, while heightening the faith and anticipation of Moshiach’s imminent arrival.