THE POWER OF BIRTHDAY CAKE
It is 30 years since the start of Mivtza Yom Huledes that the Rebbe initiated on the day of Rebbetzin Chaya Mushka’s birthday, 25 Adar 5748, about a month after her passing. * This campaign has drawn thousands to Torah and mitzvos thanks to the shluchim who mark the birthdays of their mekuravim.